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WIFI寻找失踪儿童 / 【点击:12756 】 / 06-24
中国每年约有20多万儿童失踪,许多家长都是通过自己的努力去找孩子,而只有0.1%的孩子能够被找回来。最大的问题就是失踪儿童的信息没有被广泛扩散。如何去帮助他们呢?
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戛纳健康幼狮奖是戛纳与联合国儿童基金会、联合利华合作的一个项目,征集可以解决全球医疗、健康等的创意,而面对的对象是30岁以下广告人。因为是幼狮所有这些基本是创意而已,并没有真的执行.
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如何应聘广告公司职位 / 【点击:6935 】 / 01-06
这是一个想应聘广告职位的人。
一般情况下,广告公司应聘创意总监都需要有一定的获奖背景,那么没有这样背景的人应该如何做呢?
这个人在eBay刊登了一个商品信息,叫“卖戛纳广告节全场大奖&rdqu
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广告背景:在2010年缅甸举行了20年来第一次的选举,但这次选举几乎是没有任何意义的,因为有超过2100位所谓的政治犯人仍然被囚禁在缅甸的监狱中。广告执行:人权组织,规划了"缅甸之笔计划",一个巨大的装置被放置在
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澳大利亚银行分手案例 / 【点击:12216 】 / 06-21
2月14日,星期一,情人节的清晨,当所有的人都怀揣着美梦,还没有完全从温馨的周末气氛中清醒过来时,一封‘分手信’(breakup letter)已经被分别张贴在澳洲国民银行(NAB)位于 墨尔本 及 悉尼 两座
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健身中心互动广告《跳 / 【点击:6199 】 / 07-21
按空格键,按得越快越好!
胖哥一下变成了篮球高手,甚至直飞云霄的超人!
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找不到路了咋办,使用GPS导航吧,没有你找不到的地方!创意人把错误页都使用上了,网络广告无处不在啊!
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戛纳广告节互动类铜狮 / 【点击:7152 】 / 08-25
Hema百货商店病毒广告。
Synopsis:HEMA is a department store in the Netherlands. To promote the online shop HEMA asked for a viral. Instead of a viral we turned the website of HEMA itself into a
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戛纳广告节互动类铜狮 / 【点击:6053 】 / 08-25
Synopsis:The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted
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Everyone knows that diet colas never taste like the real thing. So how do you convince a skeptical world that your new, zero calorie drink actually tastes like Coke? In this hyper-litigious soci
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Synopsis:In December 2007 all clients and employees at Jung von Matt received the world's first blessed e-mail as a Christmas mailing. The response: Over 22,000 views, reporting and commentaries
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由于工作,我们读书的时间减少了,那如何在工作的也能读到好书呢,看看这个创意!
08年戛纳互动类铜狮!来自新西兰读书委员会的广告!
创意说明:
http://www.ourshowroom.co.nz/bookcouncil/
上图是官网
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CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s
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这招聘网站的创意,他们弄了一个屏幕保护程序,就是有一个光点在那边飞啊飞的,用户下载这个屏保之后,屏保在工作一段时间后,会出来幕后的一个人..
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产品是:HOT PEPPER SNACKS (热辣小吃)
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army
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Synopsis:The task was to boost sales for a SMS based djuice package on a market where SMS is not exciting anymore for a young target audience. The solution: we reinvented the fun and entertaining
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Synopsis:CREDO Mobile is a mobile phone service where each month, they donate a portion of your phone charges to liberal causes such as ending the war, clean elections and gay marriage.
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Synopsis:We tied up with a number of the most popular Indian internet sites for this activity. Whenever anyone browsing these sites selected any of the text on the page, the selected text assumed
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