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2008canneslions戛纳广告节互动类金狮奖作品 Integral

@ 2008-07-11

2008canneslions戛纳广告节互动类金狮奖作品 Integral

Client
The Pet Shop Boys

Agency
The Rumpus Room / London

Agency Producer
Jacqui Kenny, Tim Francis

Content Strategist
Tom Roope, Jacqui Kenny

Creative Director
Tom Roope

Director
Jeff Wood, Lawrence Blankenbyl, Wade Shotter

Production Company
The Rumpus Room/The Sweet Shop

Synopsis:
The project was a protest about the erosion of our civil liberties and becoming a database society. We used qr-codes, which are bar codes created to link camera phones to websites. This allowed us to mix the indelible nature of film with the flexible qualities of the web. We used 100+ qr-codes subliminally integrated into the film. These links were either to existing information about civil liberties, or specific content created by activists, where viewers could get involved. We created a low-res version for devices, which we printed, and then shot in relevant locations to create a more cinematic version.



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