SIXT is always looking for new ideas to promote their car rental packages. We advertised them on eBay. Not using the banners offered on the site, however, but directly in the search results. A completely unique advertising format, that drew the attention in a highly targeted way of prospects interested in a particular type of vehicle to SIXT’s rental offering

德国SIXT汽车租赁公司在eBay投放广告，选择投放的位置是在搜索结果上（如下图）。这次投放不仅节省了资金投入，而且广告效果非常成功。