STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army
Synopsis:CREDO Mobile is a mobile phone service where each month, they donate a portion of your phone charges to liberal causes such as ending the war, clean elections and gay marriage.
Synopsis:Everyone loves free cell phone calling. But most providers make you wait until the Off-Peak hour of 9PM. Sprint's free calling begins at 7PM. To exploit this seemingly minute difference,
Synopsis:How we met was created for the launch of the new Samsung G800 mobile phone. Samsung' objective was to appeal to the so-called 'YouTube generation' and create an engaging and entertai
Synopsis:The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals
When the Carphone Warehouse sponsored the X Factor (Europe's biggest TV singing competition) we thought it would be great to let the public star in their own ads, so we created a site where peopl