In 2008 DDB Germany developed a little application with a big effect. The goal was to reduce the waste of paper throughout the DDB network. The simple solution was to remind people of what they do by
As NASCAR's prestigious Sprint Cup Series continues on, Wieden + Kennedy, New York and ESPN are giving fans a chance to predict the outcome of the ten Sprint Cup races via a virtual results s
CONCEPT
Cross-media Promotion of SONY BRAVIA “Live Color” is the concept of SONY BRAVIA.
We aimed for each and every one of the users to further experience the concept of
discovering an
CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army
This one's my fav. The main article talks about a football team winning.
The banner says "Fans of that team click there, all other fans click here".
这个对我是个不小的冲击,
The new walkman is focussing on its Branded Contents offered onlineand the power of information spreading virally through the internet. With a new and innovative walkman, an user ca
Check out the campaignDescription
Mobile gaming should be fun and easy going. To convey that feeling we have created a web campaign with stop motion versi
The Swedish clothing company Björn Borg have a new management. It seems they’re crazy. The first thing they did was to discard their old website and create a completely new one. You just
Background / Brief--------------------------------------------------------------------------------
The online gaming industry is full of Las Vegas-type elements such as strippers, gold, fast ca
广告比较大 请耐心等待... Welcome to 1366 and LE COURAGE,a campaign that brings the terrible challenges of the 14th century alive and dramatizes how the brave people of Leuven nevertheless ventur
原文:Friday, among suplexes and splintering podiums, the One Club awarded its Interactive prizes, including top Best in Show honors to Tokyo shop Projector's UNIQLOCK for Japanese clothing man