2008oneshow互动类银奖作品 Get out and play 2008oneshow互动类银奖作品 Quote 奥迪汽车-琴键篇 2008oneshow互动类金奖作品 The Piss Screen(小便屏) 2008oneshow互动类金奖作品 Msnbc--NewsBreaker Live oneshow 2008 互动类金奖 加拿大Mini宝马

2008oneshow互动类银奖作品 Halo 3 Sonic Vault

Halo 3 Sonic Vault

Creating blockbuster buzz for an Xbox legend

The full story
The biggest game release of the year for Xbox needed an epic launch – on the scale of a Hollywood blockbuster.

AKQA worked directly with Bungie – the writers and developers of Halo 3 – to devise a three-month-long Alternate Reality Game (ARG) spanning the real and virtual worlds. Code-named ‘Iris’, it challenged people to uncover a series of ways to access exclusive ‘Halo’ content.

The third of five ‘Iris’ phases featured the Halo Sonic Key as the secret means of accessing the ‘Halo’ exclusives.



标签:银行保险广告 Banner 2008OneShow AKQA广告公司