2008oneshow互动类银奖作品 Get out and play 2008oneshow互动类银奖作品 Quote 奥迪汽车-琴键篇 2008oneshow互动类金奖作品 The Piss Screen(小便屏)
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例

Halo 3 Sonic Vault

Creating blockbuster buzz for an Xbox legend

The full story
The biggest game release of the year for Xbox needed an epic launch – on the scale of a Hollywood blockbuster.

AKQA worked directly with Bungie – the writers and developers of Halo 3 – to devise a three-month-long Alternate Reality Game (ARG) spanning the real and virtual worlds. Code-named ‘Iris’, it challenged people to uncover a series of ways to access exclusive ‘Halo’ content.

The third of five ‘Iris’ phases featured the Halo Sonic Key as the secret means of accessing the ‘Halo’ exclusives.



标签:银行保险广告 Banner 2008OneShow AKQA广告公司