Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief was to encapsulate this spirit through online advertising. Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot which switches the film to the point of view of someone directly experiencing the subject.
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