Brief:
Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief was to encapsulate this spirit through online advertising. Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot which switches the film to the point of view of someone directly experiencing the subject.

阿联酋航空公司的广告，“发现之旅”航线！

http://www.leanmeanfightingmachine.co.uk/canneslions/emirates/keepdiscovering/#02

Lean Mean Fighting Machine 公司的作品，里面还有别的创意，仔细看！