cannelions戛纳广告节互动广告类银狮RELIEF(救济) cannelions戛纳广告节互动广告类银狮COKE ZERO GAME (瑞士征兵广告) 雪佛兰汽车-崎岖路线一样走 2008canneslions 戛纳广告节互动广告类银狮作品 SEE SOMETHING FEEL SOMETHING
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-07-26

Synopsis:
The "Do you have what it takes?" campaign for the Swedish Armed Forces aimed at recruiting new officers by letting you test your ability to solve difficulties under pressure, creating an urge to master a challenge and possibility to compare results with friends. In the online advertising, people couldn't click the banner before solving a puzzle which halfway through turned 180 degrees and inverted the mouse movements. The banners were a huge success and reached click rates between double and more than tenfold of overall averages. People even screen dumped their results and posted on chats, blogs etc.


2008年cannelions互动广告类银狮!瑞士皇家军队广告!测试一下你的反应速度!
在下面banners使用鼠标,拼图,在上面的banner将进行计时!

更多戛纳广告节专题报道

标签:其他广告 2008 戛纳广告节 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/226.html

评论(0)
请勿刷评论,否则禁号!
登录评论