雀巢《KIT KAT》互动营销案例 NIKEID 2008 [oneshow]Color Tokyo! -Live Color Wall Project [08oneshow]T90: The Put It Where You Want It Tour Panasonic - Everything Matters [2008oneshow]世界板类运动品牌Quiksilver广告--Dynamite Surfing

The challenge of the CRAZY GENIUS

@ 2008-09-15

 

 

2.Print for mobile 2D barcode (手机2D码) 1.Crazy-genius website (活动网站)
   
3.Second Life(在第二人生的位置)    

Banner Ads (在线广告)

1.Change thinking
2.Change viewpoint
3.Choose your way

Games(游戏)

> GAME "Time Escape"
> GAME "Silent Tactics" 

Title: The challenge of the CRAZY GENIUS (疯狂天才的挑战)

Client: World Commerce Corporation (世界商业银行?疯狂时间Franck Muller 腕表品牌)

Launch: 2007.07.07 (广告上线时间:2007年7月7号)

Description:

A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches.

Every month, the "Crazy Genius" who dominates over time, challenges the user with a super complicated question. The only "one" who is able to solve the challenge was given the exclusive watch as the "title of genius".

The challenge for us , was to create a question which featured the characteristic of the watch. Crossing over through website, mobile, magazine and Second Life, we set challenges in diverse ways, such as a game like characteristic, dynamic vision ability, numerical talent or ones that needs to change the way of thinking.

Every time a new challenge was set, it became a topic in many blogs and articles for the extremely high range priced(10million to 100milion Japanese yen) award and the impossible questions.

法兰克.穆勒(Franck Muller )以及其他5个高级腕表的整合营销案例,结合了网站、手机、杂志、第二人生等等媒体,同时也结合在线游戏等形式。

标签:其他广告 互动工具 2008OneShow 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/315.html

评论(0)
请勿刷评论,否则禁号!
登录评论