2008oneshow互动类银奖作品 RGA Tattoo Santa 2007

CLIENT:

R/GA

PROJECT:

Tattoo Santa 2007

In 2007, R/GA teamed up with Santa to bring its clients a unique gift that left a lasting impression.

R/GA's Flash developers came up with a method to map objects on video. So a full creative team was put in place, including the technologists, digital studio producers, the copywriters, and visual designers to concept a festive way to use the technology. The result is a site where visitors can see their customized holiday messages convincingly tattooed on some part of Santa's anatomy. Words and pictures selected by the user can then be sent to friends.

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这是R/GA公司自己的促销网站。