2008oneshow互动类铜奖作品 SJ Prio

SJ - Swedish State Railways - introduces a bonus system. Each journey you make with the company earns you points.
These ads quite simply lets you interact with the idea of getting bonus points when you travel between cities.

In Sweden, the SJ logo is synonymous with train travel and does not need explanaion.

瑞士铁路所做的互动广告！
都是采用游戏的形式！
oneshow铜奖