2008 canneslions 戛纳广告节互动类银狮Launch Site

Using a hearing test as a distress signal, Norway agency Try Advertising developed a minimal, yet effective site for Oslo Health and Norwegian Red Cross that depends on tone versus texture and implores visitors to donate or volunteer. 

Best observed and listened to with headphones, the test veers from simple tones to a child's voice, which quickly becomes the obvious message of the campaign: to join the Red Cross and/or send funds to help children who lack the nurturing of an adult. After the quick test is administered, one can click from a few options and help the cause.

http://www.horselstest.no/english/

2008年戛纳广告节互动类银狮奖作品

为挪威红十字会所做的广告，旨在帮助孩子！