2008年cannelions戛纳广告节互动广告类银狮 F**K OFF

The brief was to demonstrate that Barnardo's don't give up on vulnerable children, no matter who they are or what they have done. They believe in children. Our solution: troubled children don't like been interacted with. This made digital, a great medium to communicate this message, to help people really empathize with these kids and act on this by driving them to the Barnardo's website.


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