AXE WAKE-UP SERVICE (叫床服务)

The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile phone number on the website, and making a confirmation call. Upon making a confirmation call, a girl on the user's monitor picks up the phone at the right time and starts lip-acting in sync with the voice on the other end of the line. The exquisitely-executed synchronization of picture and voice amazed users and produced a lot of reaction.

axe在日本所做的互动项目--Wake Up Service--叫床--叫你起床服务 ！





服务流程：用户进入网站，然后设定一个自己起床的时间，留下您的手机号码，然后网站那边会有个美女跟您通电话（靓~~）
确定您的信息，当到了您设定的时间后，比如说7：00，您的手机就会接到AXE美女打过来的电话，叫您起床，顺便提醒你出门前要不要忘记用axe哦！