BRIEF Add local flavour with a small budget to support a big budget film from London launching the new Ford Mondeo in New Zealand. SOLUTION Launch a viral on You Tube showing local blokes copycatting the British Mondeo ad by attaching hundreds of balloons to their old Ford Cortina. Link this back to the original Mondeo film and reveal that it is a Ford production. RESULTS Over a million views in the first couple of months and a multitude of You Tube honours. Featured on National News, talkback radio, breakfast TV and even the Ellen DeGeneres show in the US.

福特汽车的病毒广告！

http://www.mondeoballoons.co.nz/

更多2008年戛纳广告节互动类专题报道

转载请注明出处！