Since opening its doors in 2008, Zulu has grown each year despite not participating in over 80% of the pitches they’re invited to. Its client roster includes brands such as Bell, CAMH, Tim Hortons, Cineplex, Interac, ParticipACTION, Whirlpool and UBER plus numerous project-based assignments. Everyone in the company belongs to one company-wide creative group, and free-spirited, collaborative ideation is one of the agency's core principles.