2008canneslions 互动类全场大奖 YEAR ZERO

Name	Position	Company
Alex Lieu	Creative Director	42 Entertainment
Susan Bonds	Exec Producer	42 Entertainment
Johnny Rodriguez	Visual Design Director	42 Entertainment
Michael Borys	Interactive Design Director	42 Entertainment
Mario Quezada	Visual Design Director	42 Entertainment
George Cook	IT Director	42 Entertainment
Nik Piscitello	Graphics Designer	42 Entertainment
Sean Stewart	Lead Writer	42 Entertainment
Markus Roskothen	Programmer	42 Entertainment
Todd Mohney	Integration Programmer	42 Entertainment
Elan Lee	Designer	42 Entertainment
Robert Fagan	Media Producer	42 Entertainment
Carolyn Kovacs	Events Producer	42 Entertainment
Steve Peters	Designer	42 Entertainment
Maureen McHugh	Writer	42 Entertainment

The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.

2008年戛纳广告节互动类全场大奖。

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