2008 canneslions 戛纳广告节互动类银狮作品 NIKE SPARQ

An immersive digital experience, giving athletes the tools to build personalized training programs using detailed video demonstrations and instruction from Master SPARQ Trainers. Now any athlete can receive the same training and coaching as professional athletes — from anywhere — with nothing more than an ipod or handheld video player. From the site, athletes can also set goals, track progress, find Nike SPARQ Trainers across the country, get an official SPARQ rating, and purchase gear.