2008年cannelions戛纳广告节互动广告类银狮INTERNET SHUT DOWN

On July 12th 2006, 2 Israelis were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: "The soldiers cannot be found" (resembling the "The Page cannot be found" text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population! 

真主党武装人员2006年越境劫持以军士兵埃胡德·戈德瓦瑟和埃勒达德·雷格夫，引发了以色列和真主党之间一个多月的军事冲突。
“The soldiers cannot be found“这士兵已经找不到了，结合网页中错误页（错误页也被利用了 呵呵 真是广告无处不在！）纪念此次事件！
查看demo    创意解释查看这里

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