The challenge of the CRAZY GENIUS

2.Print for mobile 2D barcode （手机2D码）	1.Crazy-genius website （活动网站）
3.Second Life（在第二人生的位置）

Banner Ads （在线广告）

1.Change thinking
2.Change viewpoint
3.Choose your way

Games(游戏)

> GAME "Time Escape"
> GAME "Silent Tactics" 

Title: The challenge of the CRAZY GENIUS （疯狂天才的挑战）

Client: World Commerce Corporation （世界商业银行？疯狂时间Franck Muller 腕表品牌）

Launch: 2007.07.07 （广告上线时间：2007年7月7号）

Description:

A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches.

Every month, the "Crazy Genius" who dominates over time, challenges the user with a super complicated question. The only "one" who is able to solve the challenge was given the exclusive watch as the "title of genius".

The challenge for us , was to create a question which featured the characteristic of the watch. Crossing over through website, mobile, magazine and Second Life, we set challenges in diverse ways, such as a game like characteristic, dynamic vision ability, numerical talent or ones that needs to change the way of thinking.

Every time a new challenge was set, it became a topic in many blogs and articles for the extremely high range priced(10million to 100milion Japanese yen) award and the impossible questions.

法兰克.穆勒（Franck Muller ）以及其他5个高级腕表的整合营销案例，结合了网站、手机、杂志、第二人生等等媒体，同时也结合在线游戏等形式。